OBJECTIVE
To re-brand an existing restaurant location with a new identity that generates ‘positive and favorable awareness’ in the marketplace such that ‘sales’ are generated. The final re-brand must give off a modern and memorable feel.
PROCESS
To begin, I conducted in-depth market research to identify the desired positioning, competitive landscape, and preferences of the target audience. The next step involved crafting a fresh visual identity, including a new logo, colour palette, typography, and supporting visual elements, aligning them with the desired brand image and target audience’s tastes. I wanted to create a logo that has a fun and playful retro feel incorporating modern elements to blend in with today's day and age. Alongside the visual elements, I also revised the restaurant’s stationary, staff uniforms, menu layout, and a food truck for the summer months to create a cohesive and immersive brand experience.
