OBJECTIVE
To create infield banners promoting a racing event for one of the following Motorcycle racing, Dirt Bike racing (motocross), or Nascar.
PROCESS
Creating an infield banner promoting the Grand Prix of the Americas, I undertook a strategic approach that combined creativity and effective communication. I started by cloning out all of the existing brands on the bike and inserting new brands. I began the banner by immersing myself in the event’s theme, understanding the target audience, and grasping the key messages to be conveyed. With this information in mind, I brainstormed various design concepts that captured the excitement, speed, and adrenaline of racing. I selected captivating visuals, such as high-speed light lines, an odometer, a racing flag, and vibrant colors, to instantly grab attention and create an engaging atmosphere.
Original Streetbike
Cloned Streetbike
Rebranded Streetbike
