OBJECTIVE
To create a coffee brand that will establish a distinct identity and reputation in the market, differentiate the coffee from competitors, and build a loyal customer base. Included will be a coffee cup and bag that visually interests the target audience.
PROCESS
Creating the coffee bag and cup design I wanted to create an aesthetically pleasing design, that was minimal yet effective. I embarked on a comprehensive process that combined creativity, research, and attention to detail. Once I figured out the brand's name, I began by studying the identity, values, and target audience to ensure the design would resonate with their preferences. I sketched various ideas, exploring typography, colours, and imagery. I wanted to incorporate a steamboat or train to elevate the brand's name “Full Steam Ahead”. Once finishing the logo I made the coffee cup a classic stripe making sure not to take away from the brand itself. Moving onto the illustrated coffee bag, I wanted to incorporate the train as the main focus of the bag. After sketching out ideas and digitally illustrating my idea, I gathered feedback and refined the design, ensuring they truly captured the brand’s essence
