OBJECTIVE
As a group, develop a unique sales promotional game that promotes The Covent Garden Market. Mobile, web, and print all need to be included in order to increase foot traffic and create awareness in the stores. Must include: print, website, and mobile app version.
PROCESS
Developing a unique sales promotional game involved a creative and strategic process aimed at engaging customers, driving sales, and creating a memorable brand experience. First, as a group, we identified the goals and objectives of the promotion, such as increasing product awareness, boosting sales, or rewarding loyal customers. With these goals in mind, we brainstormed innovative game concepts that aligned with the brand’s values and resonated with the target audience. We decided to go with an easter theme since it was the beginning of spring and that is when people love getting out of the house! As a group, we developed a style guide to follow in order for all of us to be on the same page. We came up with a logo and continued to evenly distribute the work between the three of us. To add excitement and incentivize participation, we decided to integrate enticing rewards such as discounts, exclusive offers, or the chance to win desirable prizes to maximize accessibility. Putting all of the platforms together, we created a cohesive design that increases brand engagement and ultimately drives sales in a fun and interactive way.
