OBJECTIVE
To create a new beer company and come up with three separate labels for different types of beer of our choosing. The label design must be eye-catching and visually appealing that accurately represents the beer brand and conveys important information to the customer.
PROCESS
Creating a new beer company along with 3 different labels requires a thoughtful and creative process to capture the essence of the brand and appeal to beer enthusiasts. I began by understanding the company’s vision, values, and target market. Drawing inspiration from the beer’s unique characteristics, I brainstormed logo concepts that reflected its personality, being a surf/beach aesthetic. After selecting the strongest concepts, I refined them by considering typography, colour palette, and visual elements that conveyed the desired brand image. The logo needed to be versatile, working well across various mediums and sizes, from bottle caps to digital, therefore I made it minimal and modern in order for it to be used on all platforms. For the labels, I carefully balanced aesthetics with practicality, ensuring legibility and adherence to legal requirements.
